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🧠 “Wait… What Exactly Is My Business Again?”
- Benasir J
- Jun 26
- 3 min read
Updated: Jul 17
Let’s be honest.You’re running a business. You have customers. You’re (mostly) profitable. People even ask you for advice. But deep inside, there’s that tiny voice whispering:
“Do I actually know how this whole thing works… or am I just winging it really well?”
If you’ve ever nodded enthusiastically when someone asked, “What’s your business model?” — then quickly changed the subject — you’re not alone. It’s okay. We’ve all been there.
🧩 Welcome to the Society of Confused Business Owners
This exclusive club has millions of members. We operate globally. From local bakeries to online SaaS companies, from freelancers to founders—we’ve all had that moment where explaining our business felt like trying to assemble IKEA furniture without the manual.
You know your product.You know your customers.But ask yourself this:
Why do they buy from you and not someone else?
How exactly does money flow into your business… and then out?
What are you spending the most time doing? Is it what actually brings in revenue?
If these questions made you pause longer than it takes to explain GST, keep reading.
📦 Businesses Aren’t Just “Ideas with Invoices”
A business isn’t just about selling a product or offering a service. It’s about the full system you’ve built (or stumbled into) that creates value, delivers it, and—hopefully—gets paid for it.
Now, imagine if there was a way to see all of this on one page.Not in your head. Not on five spreadsheets.Just. One. Page.
Sounds too good? Maybe even slightly suspicious?
🎯 Enter: The Tool You Didn’t Know You Needed
There exists a humble little tool that helps businesses—from tech startups to tailoring shops—get a bird’s-eye view of their entire business model. It's not a magic wand, but it’s pretty close for clarity.
Think of it as therapy for your business model.But instead of lying on a couch and talking about your childhood, you map out:
Who your customers really are
What value you’re promising them
How you’re reaching them
Why they should care
And how you’re keeping the lights on
And the best part? It doesn’t involve writing a 40-page business plan that nobody will read. Not even you.
💡 "But I Know My Business Already" — Do You?
Sure. You know it in the same way people think they know what they’re eating until they read the ingredients label.
Once you actually sit down and map it, weird things happen:
“Wait, are these two revenue streams actually profitable?”
“I’ve been doing this activity every week… but it doesn’t impact my value at all.”
“My customers are not who I thought they were.”
“Wow, I’m spending a fortune to serve the wrong segment.”
This isn’t rare. It’s common. And the best part? It’s fixable.
🛠️ The Smartest Businesses Are the Ones That Revisit the Basics
We often think strategy is for Fortune 500s and management consultants with post-it notes. But the reality?
The small business owner who regularly checks their model is far more likely to grow than the startup that just “goes with the flow” until a pivot becomes inevitable (and painful).
🚪So... What's Next?
If this article made you tilt your head, smile awkwardly, or silently scream “YES!”, you’re exactly the kind of person who’ll get the most out of… well, something we’re working on.
Let’s just say it’s simple. Short. And might change how you look at your business forever.
Until then—maybe grab a pen, sketch out your business, and ask yourself:
“If someone else ran this business, what would they do differently?”
You might surprise yourself.
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